Geo-Coding

Another very exciting feature – and one that is likely to change the way you work – is ATLAS.ti's new geo-coding support.

ATLAS.ti now embeds Google Earth™ and makes its functionality available from inside the program. This has immense benefits and opens up phantastic new possibilities for your work.

Picture, if you will, the world as your ultimate primary document. Freely move around in it and mark any section that interests you. Then, treat that segment exactly the way you are used to in ATLAS.ti. Code it, comment it, and link it to other objects. Use direct hyperlinks from other primary documents for supporting your arguments and for purposes of evidence or illustration.

Our geo-coding facility even creates screenshots from any Google Earth™ view and assigns them as graphical primary documents. This "snapshot" helps you save system resources and makes sure that your reference is secured against changes.

All features of Google Earth™ are available (including camera angle and height over ground). But the interaction between the two programs is bi-directional, meaning that work done in ATLAS.ti can be directly introduced into Google Earth™. Comment on a marked location in ATLAS.ti, and your comment will be displayed in Google Earth™. Powerful stuff!

And that's still not all: Leverage the immense power of community as embodied by Google Earth™ layers, and by the possibility to exchange and directly import Google Earth™'s KMZ files (complex community-created "overlays"). If it weren't so tacky, we'd call it "QDA 2.0."

If your work is in or touches on fields such as tourism, geography, urban planning, ethnology, cultural studies, sociology, health, action research, advertising and marketing--or even if you simply like to take and document trips--you are bound to profit from ATLAS.ti's new geo-coding feature. Like us, you will soon wonder how you used to do without it.